| Type | Aligned with BBDO worldwide and a member of the Omnicom group of companies |
|---|---|
| Industry | Advertising, Digital Marketing |
| Founded | 2000 |
| Number of locations | 62 offices around the world |
| Area served | Worldwide |
| Key people | Chris Thomas, Chairman & CEO of BBDO Asia & Chairman of Proximity Worldwide; Simon Bond, Chief Marketing Officer of BBDO and Proximity Worldwide;[1] Reza Ghaem-Maghami, Global Head of Digital |
| Employees | over 2,000 employees |
| Website | http://www.proximityworld.com/ |
Proximity is the digitally focused direct marketing arm of Omnicom Group’s BBDO Worldwide.[2] Founded in 2000, Proximity began in the digital age and has a varied portfolio of digital creative work including digital advertising, search, strategy and planning, email, data and analytics and design.[3]
They specialize in[4]: Interactive Marketing; Mobile and Social Media Analytics; Branding; Email Marketing and eCRM Direct Marketing; Interactive advertising and design; Customer Segmentation; Search Marketing; Strategy and Planning; Technology Architecture & Integration; & Strategic Planning.[5]
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Founded in 2000, and headquartered in London[2] Proximity worldwide has over 2,200 employees in 67 offices around the globe.
Proximity Worldwide is a member of the Omnicom group of companies and is aligned with [[BBDO|[[BBDO]] Worldwide]].[2][6]
Chris Thomas, CEO of BBDO Asia, was recently named to the additional role of chairman of Proximity Worldwide.[7] Thomas took over from Andrew Robertson, President and CEO of BBDO Worldwide, who had been filling this position.[8]
Proximity Worldwide counts brands like BlackBerry, Frito Lay, HP, Hyatt, Johnson & Johnson,[2] Kraft, Mars, Mercedes, Bayer, Pepsi, P&G, Western Union Holdings, Warner Music Group Digital, DHL, and Visa Inc. as clients.[6]
Proximity Worldwide has been consistently recognized as the Most Awarded Agency Network from 2006-2010 at the John Caples Awards.[9] They were deemed Most Awarded Agency Network at DMA Echo Awards in 2006, 2007, 2008 and 2010[10] and from 2007–2009, they also were crowned winners of The Big Won.[11]